Radical transparency
Cut out traditional middlemen costs and inflated retail markups. Get transparent diamond advice and prices with expert tools and data. Book a free consultation and receive our free diamond buying advice guide.
watch the video about diamonds direct
HOW IT WORKS
STEP 1: THE BOOKING
Diamonds Direct helps cut out traditional middlemen costs and inflated retail markups by sourcing diamonds from diamond cutting and polishing manufacturers (sometimes referred to as "siteholders"). Access these diamonds by booking a free consultation with one of our expert certified advisors.
STEP 2: THE CONSULTATION
Diamonds Direct will provide you with insider access to the wholesale diamond industry's live market pricing data. With access to this insider information, you can easily compare diamond prices with other diamond dealers and make an informed investment decision that maximizes your diamond budget.
STEP 3: THE FINAL PRODUCT
Once you have selected the perfect diamond, Diamonds Direct can assist you with selecting the perfect ring. Our partnership with local engagement ring stores provides access to an amazing selection of designer engagement rings, or we can help customize any ring design.
Learn about live market prices
We'll show you how wholesale diamonds are traded based on live market prices and the Rapaport Price List. Armed with this knowledge, you can invest in your diamond with confidence about it's intrinsic value and market price.
Step into a wholesaler's shoes
Scope out diamonds under a microscope, on a carat weight scale, and under a GIA colour grading light box. Examine diamonds the way the experts do, with proper equipment.
Enjoy risk-free investing
Shopping with Diamonds Direct is risk free. We offer 30-day full refunds, lifetime warranty, and free engagement ring cleanings for life.
Invest with low monthly payments
Choose from different investment plans that enable you to pay for your diamond with low monthly payments.
Set your diamond in a designer ring
After selecting the perfect diamond, you can choose an engagement ring from our beautiful selection of leading designer ring brands. Our in-house designers can also create a custom ring design based on your personal preferences.
Receive VIP treatment for life
Gain access to VIP shopping benefits for life, receive exclusive VIP event invites, and VIP ring spa treatment anytime your diamond ring visits the mall.
Conflict-free and ethical, always
Since our diamonds are sourced from diamond cutting and polishing manufacturers, we can confidently say that all of our diamonds originate from a conflict free source. Unlike traditional jewellery retailers, we are in a unique position to identify and select some of the best cutting and polishing manufacturers around the world to supply our diamonds. This hands-on approach is the most effective way to ensure both the integrity of our loose diamonds and that all of our diamonds adhere to the Kimberley Process.
Join our mission
We believe Canadians have a right to receive transparent diamond advice and pricing, minus the markups. Book a free consultation and experience the value of direct to consumer diamond prices and the benefits of expert advice
